- Offer an e-mail newsletter (also known as an e-zine). You get ‘em yourself, I’m sure, so you have a good idea of what works and what doesn’t in content. If you haven’t launched one yourself because you suspect that they take a lot of time, you’re right. On the other hand, you may be lucky, because a lot of industries can have less frequent, yet still impactful, contact with prospects with a monthly, bi-monthly or even quarterly e-zine. Still too much work? Then the next two items are for you.
- Have an auto responder “class.” Auto responders are e-mails that can be sent out daily, weekly or monthly. You prep them all ahead of time and the receiver gets them one after the other, starting at number one, whenever they sign up. These are great for offering small nuggets of information over a period of time.
- Post a special report. This is my new-found favorite way of collecting e-mail leads. Pick a subject your website visitors want and need to know more about. Give it a snazzy headline. If you're a real estate agent, for instance, maybe something like “7 Insider Secrets All House Sellers Should Know.” Write 10-15 pages giving the inside scoop on those 7 secrets, along with some brief information about what services you have to offer sellers. Finally, make it all available—for the low price of a name, e-mail address, mailing address and phone number—on your website.
What do these three ways have in common? They all offer valuable information to the receiver. And that is key. Give them something they can use—not junk that sounds like an advertisement.
Have a super online lead collection technique you’re willing to share with others? Want to bounce a special report idea off a pro? Leave a comment here or send me an e-mail at Donna@DonnaKozik.com, and I’ll tell you what I think.
